The project
The challenge: avoid tired jazz clichés and instead capture the spirit of improvisation and discovery.
The result: a brand system that positions Breakdealer as a disruptive yet trustworthy stage for emerging talent making jazz feel fresh, experimental, and alive.
Not just a booking agency — a stage for discovery."
Breakdealer positions itself as a DIY talent hub for jazz and beyond, helping musicians break into new markets while connecting venues with fresh talent. The identity needed to capture both credibility and the experimental edge of jazz.
Typography
Services are designed with simplicity and
Font
Services are designed with simplicity an
Messaging Strategy
We leaned into language that reflects movement, rhythm, and disruption giving Breakdealer a voice that feels alive and improvisational while still rooted in professionalism. The messaging is abstract enough to feel artistic, yet clear enough to resonate with promoter
