The project
The result: A brand system that positions Grounded Coffee as a reliable daily ritual with a story worth savoring — appealing to both casual coffee drinkers and craft enthusiasts.
Brand Positioning
"Coffee with roots."
We positioned Grounded Coffee as more than just a drink—it’s a community anchor.
The identity speaks to both the everyday ritual of coffee and the deeper connection it fosters between people.
Typography
Services are designed with simplicity and
Font
Services are designed with simplicity an
Messaging Strategy
We leaned into language that reflects movement, rhythm, and disruption giving Breakdealer a voice that feels alive and improvisational while still rooted in professionalism. The messaging is abstract enough to feel artistic, yet clear enough to resonate with promoter
